Hero MotoCorp Forms Joint-Venture with Magneti Marelli
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This article comes from AsphaltandRubber.com
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Once upon a time, Hero MotoCorp was Hero Honda, with the Indian brand relying on its Japanese counterpart to provide the technology that then went into the partnership’s emerging market motorcycles. The joint-venture was a stepping stone for Honda to launch into India, and for Hero it was a quick way to gain marketshare in its lucrative domestic market. Fast-forward to present day, and Hero has not only become Hero MotoCorp, but it has also […]
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Visit Asphalt & Rubber for more articles like this one
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This article comes from AsphaltandRubber.com
*
*
*
Once upon a time, Hero MotoCorp was Hero Honda, with the Indian brand relying on its Japanese counterpart to provide the technology that then went into the partnership’s emerging market motorcycles. The joint-venture was a stepping stone for Honda to launch into India, and for Hero it was a quick way to gain marketshare in its lucrative domestic market. Fast-forward to present day, and Hero has not only become Hero MotoCorp, but it has also […]
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Visit Asphalt & Rubber for more articles like this one
